Rice Cracker Business – International
Aiming to Become a “Global Food Company”
Rice crackers typify Japan and have continued to be loved by many people. We want to expand our rice cracker business out into the rest of the world. KAMEDA SEIKA is aiming to become a “Global Food Company” that can offer health and happiness to people around the world through rice crackers.
KAMEDA SEIKA first ventured overseas in 1989. We formed a business alliance with SESMARK FOODS INC. in Illinois, USA (now TH FOODS, INC.) and began the manufacture and sale of rice crackers in North America. We have been helped along by health consciousness as well as the Japanese food boom in that region. High rates of growth in the sales of hypoallergenic and low-fat rice crackers are continuing. In 2008, we established KAMEDA USA, INC. in California. In 2012, we acquired the premium rice cracker producer Mary’s Gone Crackers, Inc. as a subsidiary, thus securing our position in the North American market.
In Asia, we enhanced our sales in the Chinese market by establishing Qingdao Kameda Foods Co., Ltd. as our production base in Qingdao, China in 2003. In 2020 we acquired Singha Kameda (Thailand) Co., Ltd. in Thailand as a subsidiary to be a base for cross-border trade and the sale of rice crackers to various parts of the world. Recently we have expanded our presence to Vietnam, India, and Cambodia. We are developing brands to meet customer needs in each country and are aiming to increase cross-border trading.
We will use these overseas networks and continue the challenge to make KAMEDA SEIKA rice crackers available to customers throughout the world.
USA, Illinois
TH FOODS, INC.
TH FOODS, INC. was KAMEDA SEIKA’s first overseas base. Against a background of rising health consciousness in North America, low-calorie, low-fat, and hypoallergenic rice crackers have been enjoying tremendous growth in sales.
*TH FOODS, INC. is an affiliate that employs the equity method for accounting purposes.
USA, California
KAMEDA USA, INC.
KAMEDA USA, INC. was established in 2008 with the aim of selling “KAMEDA Kaki-no-Tane (local name: Kameda Crisps)”, in the North Americas. From 2013, the Kameda brand expanded, launching a new range of rice crackers, called ”Frosted” (This product range has been discontinued.). In recent years, it has been functioning as a sales company for cross-border business, offering a variety of rice snacks preferred by American consumers through the sale of private brand products to major U.S. retail store chain.
USA, Nevada
Mary’s Gone Crackers, Inc.
Mary’s Gone Crackers Inc., founded in 2004, is a wholly owned subsidiary of Kameda Seika since 2012. It is a leading manufacturer of organic, gluten-free, and non-GMO snacks, best known for its brand portfolio of healthy and delicious crackers. Mary’s Gone Crackers has grown significantly, establishing itself as a trusted brand in the health food industry around the world.
https://www.marysgonecrackers.com
China
Qingdao Kameda Foods Co., Ltd.
Qingdao Kameda Foods Co., Ltd. is our first step into the China. Established in 2003 as a manufacturing base for rice snacks destined for the Japanese market. Currently, the company is developing, producing, and selling products to Chinese consumers in order to expand its domestic business.
Vietnam
THIEN HA KAMEDA, JSC.
Established in 2013, as a joint venture with THIEN HA CORPORATION, Vietnam’s leading rice cracker enterprise. The company manufactures and sells “ICHi” brand, a localized product based on Kameda’s products in the fast-growing Vietnamese rice snacks market, and also expanding export business outside of Vietnam.
https://www.thienha-kamedafood.com
Thailand
Singha Kameda (Thailand) Co., Ltd.
Established in 2020 as a joint venture with “Boonrawd Brewery LTD”, a leading conglomerate in Thailand. The company plays an important role as a base for supplying rice snacks to North America, Europe, Oceania, and other parts of the world under the highest level of quality control in Thailand.
India
KAMEDA LT FOODS (INDIA) PRIVATE LIMITED
Kameda LT Foods Ind. Pvt. Ltd., established in 2017, is a joint venture between Kameda Seika Co., Ltd., a leading Japanese rice cracker company, and LT Foods Ltd., an Indian food processing company known for its innovative and high-quality rice-based snacks. The company leverages the expertise of Kameda Seika in rice-based snack production with LT Foods’ extensive distribution network and market knowledge in India, to deliver rice-snacks that meet the evolving tastes and preferences of Indian consumers, while also committing to sustainable and responsible business practices.
*KAMEDA LT FOODS (INDIA) PRIVATE LIMITED is an affiliate that employs the equity method for accounting purposes.
Cambodia
LYLY KAMEDA CO., LTD.
LYLY KAMEDA CO., LTD. was established in 2018 as a joint venture with a local business, LYLY FOOD INDUSTRY CO., LTD. The company serves as a base for cross-border trade, supplying rice crackers from Cambodia, which is blessed with fertile farmland and water resources, and produces an abundance of rice.
